The Bring It Downtown Marketing Campaign was created to help market and brand downtown Wilmington.  The campaign was created to define a universal image for Downtown that all businesses can embrace and use to define a unified message.  Ultimately, the campaign’s goal is to encourage locals and visitors to spend more time in Downtown Wilmington through branding and education.  By educating people on the ease and abundance of parking and the many options for shopping, food, fun and other activities, we can convince everyone to make Downtown their destination.

Why Bring It Downtown?  The slogan is a call to action, edgy, captures attention, and has had universal recognition for over 30 years.  The skyscape on the logo was created by Bons Eye Marketing, a local firm located in Downtown.  Graphic Designer Raney Davis explained the process:

“Working with the Task Force’s vision, we wanted downtown’s landmark skyline to tell the story in very clean terms. Literally and figuratively, its symmetry and peaks became the logo’s architectural highlight. From history to business to riverfront leisure, it frames up the very dynamic experience that is Downtown Wilmington.”

There are numerous advantages to using the campaign’s message and graphics.  Having a universal slogan and logo creates an umbrella that can benefit all businesses.  In partnership with the City of Wilmington, the Task Force continues to craft and direct an advertising and public relations campaign that includes television, radio, billboards, print and digital media.  With repetition of these ads, along with ads by local merchants, the brand will be strengthened.

Businesses in Downtown can incorporate the slogan or graphic logo in their paid or social medial advertising.  They can benefit from the campaign’s branding effort that is already reaching people living or visiting in the region and amplify the message even more.  Some publications also offer co-op opportunities for businesses that use the Bring It Downtown message and their individual ads for a reduced rate.  This can make television, radio, print and digital ads more affordable to smaller businesses with limited advertising dollars.  To obtain free rights to use any of this material or obtain more information, call the Wilmington Downtown Inc office at 910.763.7349.

We are asking that all downtown businesses use this message in their paid advertising or social media posts.  Downtown has so much diversity and so many opportunities.  With proper support, we can continue to make Downtown more visible and vibrant.  The more people that frequent downtown, the more everyone benefits.  We ask that you support our goal!

Thank You,

Bring It Downtown Marketing Task Force

Gary Coleman
Celeste Glass
Bobby Hamelburg
Jenna McKnight
Lara Landgraf Murphrey
Daniel Pena